Targét (pronounced: taR-jay)

Target is my favorite place to shop. I find myself there mulitple times a week, and I always seem to find something new. Target has a very welcoming environment. I enjoy walking through the door and seeing all the bright colors and inviting faces on the advertisements around the store.The store is colored bright red, to promote excitement and hapiness. Target goes through extensive measures to ensure that their patrons feel welcome.
For example, employees are trained to speak in “Target Talk”. Instead of using the word “customers” to describe their consumers, employees use the word “guests”, which entails that people are welcome to the store not just because of the things they will buy, but also because the store enjoys their presence. At the “top of the hour” (the beginning of the hour), every hour, each Target employee is to approach as many guests in their immediate area and ask them, “Can I help you find something?” This is used to make guests feel like there is always someone around to help them without feeling bombarded by workers on every corner they turn.
I appreciate all the techniques that Target uses to make their guests feel appreciated. Target provides a cart-disinfecting wipe at the door so that your shopping cart handle can remain germ-free. Their carts are also usually in good working order; I don’t have to worry about them falling apart as soon as I hit the parking lot. When I shop in the grocery department, I don’t have to worry about the food I buy being damaged or covered in dust because I regularly see Target employees working in the shelves, and cleaning as they go.
Large populations of people who shop at Target are women and mothers. Mothers enjoy going to Target because of the low prices, but also because it is considered a “one-stop shop”. A mom can go to Target and pick up a new sweater, laundry detergent, a toaster, paper clips, nail polish, and dinner all at the same place. For the most part, the items she is looking for are going to be reasonably priced, and have a quality she knows she can trust. Target is a well known store that many would choose over others because of its products, prices, and aesthetic. I love shopping at Target, even if I shop there a little too much.